Skin cancer is the most diagnosed cancer in the world and it’s not hard to see why. We spend more time outside than any generation before us, and runners take it further, logging 3-4x more sun exposure than the average person.

So we asked: why does sunscreen still live in the bathroom cabinet? We wanted this to be treated like one part of your performance stack, not an afterthought before you walk out the door.

The sun is the original energy source, instead of fearing the sun, let’s embrace it. We branded this like an energy supplement turning your skin into a solar panel, fueled by the sun. That’s why we called it Wattz.