Kingston built its reputation on brass, crafting faucets that were reliable, well-made, and trusted by homeowners, designers, and contractors alike. But over time, their ambitions—and their product range—had far outgrown those roots. What began as an LA-based operation evolved into a major category player, yet their brand no longer fully reflected the sophistication, precision, and craftsmanship embedded in their work. They needed a brand that could match the intentionality of their products.

We began by understanding Kingston’s history, their audience, and the breadth of their offerings. The challenge was not just to modernize the brand visually, but to create a system flexible enough to scale across dozens of finishes, hundreds of SKUs, and a rapidly growing product portfolio.

The solution started with a visual identity that elevated every detail. A refined wordmark, with subtle curves inspired by plumbing forms, creates a sense of motion and fluidity. The monogram, marked by a single droplet, honors Kingston’s origins while signaling precision and care. A timeless color palette and a flexible typographic system were designed to ensure clarity across applications—from packaging and catalogs to showrooms and digital experiences. Every element was chosen to feel both modern and enduring, bridging heritage and innovation.

We re-architected Kingston’s portfolio to bring coherence to their growing breadth. Products were categorized in ways that made sense for both professional contractors and design-savvy homeowners. The system allows for easy expansion into new finishes and collections© while maintaining a consistent, elegant brand voice.

The impact is a brand that reflects the same thoughtfulness Kingston brings to every room. It communicates craftsmanship, reliability, and style—without ever losing the clarity and intention that defines the company. For a brand known for bringing a room together, the new identity ensures everything else comes together too: product, experience, and story, unified under a single, confident vision.