Co-founded and co-creative directed by American & Jamaican design duo Ashley Cimone and Moya Annece, Ashya is a luxury leather goods brand that creates contemporary heirloom pieces. Combo was commissioned to help create a heritage brand for the young company. The brand identity and executions centered around two core themes: storytelling and symbology. The brand world leaned into saturated photography and a depth of rich tones, while the newly created emblem served as a recurring symbol, rooting products and communications to an unchanging icon.

Ashya Photo 01
Ashya Bag
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Ashya Pattern
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Photography and films created by ASHYA

Ashya Photo 07