Combo was brought in to update the activewear’s visual identity and logo in a way that pushed the brand into more of a fashion space but felt inclusive instead of exclusive. A somewhat ironically retro but also optimistically futuristic design system and logo were designed to serve as a frame to hold the utopian clothing (for all sizes, ages, races and abilities) content and new world Chromat is always trying to create.

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Photography and films produced by Chromat

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